CREATING FILM FESTIVALS
NOW AVAILABLE!!
by Lauri R. Tanner
A global model for successful film festival management, based on in-depth study of more than 100 organizations. Built through research and interaction with leaders of U.S. and international groups, and on substantive interviews (500+ hours) with over 200 festival directors, curators and other media arts professionals nationwide and internationally.
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TABLE OF CONTENTS
DEDICATION
FOREWORD
ALAN FRANEY, Festival Director, Vancouver International Film Festival
MORE FORE WORDS, On Why I Decided To Spend Seven Or Eight Years Helping Shepherd This Book Into Life
JEFFREY HARDY, The Publisher and President of Big Horse Incorporated
ACKNOWLEDGMENTS
INTRODUCTION & BACKGROUND OF PROJECT
HISTORY
OVERVIEW
UNDERSTANDING THE FILM FESTIVAL FORMAT
EXHIBITION OF FILM & VIDEO
FESTIVALS AS EVENTS
MEDIA ARTS ORGANIZATIONS
STRATEGIC PLANNING – "WHY, WHAT, WHERE, WHEN & HOW"
FEASIBILITY ANALYSIS – "WHY or WHY NOT"?
PROGRAMMING – "WHAT should it look like"?
LOGISTICS – "WHERE & WHEN"?
IMPLEMENTATION – "HOW"?
SEGUE TO INTERVIEWS
LIST OF INTERVIEWS
MARK FISHKIN - Founder & Executive Director. Mill Valley Film Festival
“THERE HAS TO BE A NEED...”
“ALWAYS START OUT SMALL...”
"…IT’S A HARD ROAD... YOU DON’T GET INTO IT FOR THE MONEY..."
"…DON’T BE OVERLY AMBITIOUS..."
“IT’S THAT SMILE... AND HOW THE FILMS ARE PROJECTED...”
“YOU HAVE TO CONSTANTLY RE-EVALUATE WHAT IS IMPORTANT...”
ALAN FRANEY, Executive Director, Vancouver International Film Festival
HENRY ROSENTHAL, Independent Film Producer, Educator, Board Member Of Film Arts Foundation
TIM HIGHSTED, London And San Francisco Film Festivals
"HOW TO MAKE A FESTIVAL A "FESTIVAL" RATHER THAN JUST A SERIES OF SCREENINGS…"
EMILE FALLAUX, Past Director – Rotterdam International Film Festival
FILM ARTS FESTIVAL – SAN FRANCISCO
BOB HAWK – Founder/Past Director, Film Arts Festival
ROBERT ANBIAN, Former Editor Of FAF Magazine Release Print
MEMBERSHIP VALUES
GAIL SILVA, Film Arts Foundation Director
GARY MEYER, Co-Founder, Landmark Theatres, Theater Owner, Programmer & Curator, Festivals Consultant
DEBORAH KAUFMAN & JANIS PLOTKIN, San Francisco Jewish Film Festival
TONY RAYNS, Filmmaker, Critic, Curator And Festivals Consultant, Hong Kong, Tokyo, Pusan, Brisbane, & Vancouver Festivals
EDITH KRAMER, Director, Pacific Film Archive, University Of California At Berkeley
GRETCHEN ELSNER-SOMMER, Women In The Director's Chair Film Festival
LARRY HORNE, Founder/Past Executive Director – Los Angeles Gay & Lesbian Film Festival, San Francisco International Film Festival
CLAUDE JARMAN, Past Executive Director & Lorena Cantrell, Past Associate Director
CLAUDE JARMAN, Past Executive Director, SFIFF
LORENA CANTRELL, Past Associate Director, SFIFF
RON HENDERSON, EXECUTIVE DIRECTOR, Denver International Film Festival, San Francisco International Lesbian & Gay Film Festival
MICHAEL LUMPKIN FESTIVAL CO-DIRECTOR AND TOM DI MARIA, FESTIVAL CO-FOUNDER
MICHAEL LUMPKIN - Frameline/S.F. Lesbian & Gay Film Festival Director
TOM DI MARIA - Frameline/S.F. Lesbian & Gay Film Festival Co-Founder
TOURING A FESTIVAL, EDUCATING AUDIENCES…
STARTING FESTIVALS
DEFINITIONS: “WHAT DISTINGUISHES A FESTIVAL FROM OTHER FORMS OF EXHIBITION”
CULTURAL CELEBRATION & EDUCATION
FROM THE HORSE'S MOUTH" - EXCERPTS FROM INTERVIEWS:
SUNDANCE'S GILMORE , SAN JOSE'S HUSSIE, & AIVF'S BOWSER
GEOFF GILMORE - Sundance Film Festival Co-Director
FOCUS ON FUNDRAISING
FESTIVAL ARTISTIC DIRECTORS
A UNIQUE FESTIVAL EXPERIENCE
HALFDAN HUSSIE - Founder & Director, Cinequest San Jose Film Festival
BUSINESS-WORLD STYLE SUCCESS
WORKING WITH BOARDS
KATHRYN BOWSER, Author & Editor – "AIVF Guide To International Film & Video Festivals" & "AIVF Film & Video Exhibitors Guide"
WORKING WITH FILMMAKERS
JIM YEE, Founder, NAATA's San Francisco International Asian American Film Festival
MICHAEL FOX, Film Critic And Writer
"FILM COVERS THE WHOLE UNIVERSE…"
RESOURCES
BOOKS
ONLINE RESOURCES, ORGANIZATIONS & SERVICES
APPENDIX A, List Of All Interviewees And Affiliations
PHASE ONE: Starting Festivals
PHASE TWO: Management & Operation Of Film Festivals
APPENDIX B, Buddhist Film Society Organizational Summary
APPENDIX C, Sample [Short] Film Festival Entry Information
ENTRY FORM
INFO NEEDED FOR PRESS KITS
APPENDIX D, Strategic Planning Research Materials
APPENDIX E, Sample Advisory Council / Honorary Host Committee Letter
APPENDIX F, Sample Budget And Income Statement, Film Society/Festival Presenting Organization
APPENDIX G, Supplemental Budget Items List- For A Local Shorts Weekend Festival
APPENDIX H, Sample Job Checklist For Fest Producers And Publicist
APPENDIX I, Survey - Outline For The Manuals On "How To Start & Operate Film & Video Festivals"
S
1) NATURE OF FESTIVAL STRUCTURE AND STAFFING
2) PROGRAMMING AND CURATING
3) ORGANIZATIONAL / FISCAL MANAGEMENT & GOVERNANCE
4) FUNDRAISING, MEMBERSHIP AND FORMS OF SUPPORT
5) SPONSORS
6) SPECIAL EVENTS & SCREENINGS/PREMIERES
7) MARKETING: PUBLICITY and PRESS RELATIONS
8) PUBLICATIONS – PROMOTIONS - ADVERTISING/MARKETING
9) AUDIENCE: DEVELOPMENT, P.R., COMMUNITY OUTREACH
10) SYMPOSIA, SEMINARS, PUBLIC/MEDIA EDUCATION & ARCHIVAL SYSTEMS
11) VENUES, THEATRICAL & NON-THEATRICAL EXHIBITION SPACES
12) COMPETITIONS AND JUDGING PROGRAMS
13) FESTIVAL - FILMMAKER RELATIONSHIPS AND HOSPITALITY
14) TICKETING
15) LEGAL ISSUES
16) WORKING WITH AND LOCATING PRINT SOURCES
17) FILM SHIPPING
18) FOLLOW-UP, EVALUATIONS, REPORTS
19) TOURING FESTIVALS/ PACKAGES - DISTRIBUTION PROGRAMS
20) SPECIAL CONSIDERATIONS, PROBLEM ISSUES AND MISCELLANY…
21) FESTIVALS & NEW TECHNOLOGIESLearn more about how this project started and its background
Project managed by Big Horse Inc., creators of FilmProfit
- Home Page
- How to Start Film & Video Festivals - The Manual
- Introduction to the Film Festivals Manuals
- How to Manage and Operate Film & Video Festivals - The Manual
- Film Festival Consultants
- Guide to Film & Video Festivals of the S.F. Bay Area
- Guest Register - Please check in with your name, phone number, comments, and/or questions
- FilmDependent The Free Film EZine and Information Site
All material contained herein is
copyright © 1993-2007 Lauri Rose Tanner, all rights reserved.
portions copyright © big horse incorporated, all rights reserved
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